There are literally hundreds of solar companies willing to sell and install for you a solar system for your home or business. Obviously, there are not hundreds of solar companies based in the area in which you live. I’ve talked at length about the importance of using local companies, not least because of the warranty implications. That all being said, people may look at a fancy looking website and think that this ‘ABC Solar Pty’ looks pretty good. This company may even have a few testimonials on its website. The question is: are the reviews real or fake. Well in a lot of cases, they are fake and the ACCC has in recent time busted quite a few companies for posting fake reviews.
“The Federal Court has ordered by consent that P & N Pty Ltd and P & N NSW Pty Ltd (trading as Euro Solar) and Worldwide Energy and Manufacturing Pty Ltd (WEMA, formerly trading as Australian Solar Panel) pay combined penalties of $125,000, for publishing fake testimonials and making false or misleading representations about the country of origin of the solar panels they supply” Source https://www.accc.gov.au/media-release/145000-penalty-for-fake-testimonials-and-false-solar-energy-country-of-origin-representations
The Court found that video testimonials published on Youtube by P&N and P&N NSW and written testimonials published by WEMA on its website were not made by genuine customers of the companies.
Luckily there is one platform where it is quite tricky to generate fake reviews – Google.
To write a review on Google, you need to have a Google account, and that account is to a certain degree linked to a real person. Google take reviews very seriously. They actually rank companies on their search engine higher if they have a lot of recent Google reviews. Google can and does police the reviews and reviews that are not appropriate can be removed.
The bottom line is that when searching for customer testimonials – look no further than Google. Simply open up Google Maps. Type in the business name and/or address and its listing will pop up on the left of the screen. Click on reviews to see the latest ‘real’ reviews attributed to that company.Enquire Now
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